// ~~ icebear love attttttt ~~
#include <bits/stdc++.h>
using namespace std;
 
typedef long long ll;
typedef pair<int, int> ii;
typedef pair<int, ii> iii;
 
template<class T>
    bool minimize(T &a, const T &b) {
        if (a > b) return a = b, true;
        return false;
    }
 
template<class T>
    bool maximize(T &a, const T &b) {
        if (a < b) return a = b, true;
        return false;
    }
 
#define FOR(i,a,b) for(int i=(a); i<=(b); ++i)
#define FORR(i,a,b) for(int i=(a); i>=(b); --i)
#define REP(i, n) for(int i=0; i<(n); ++i)
#define RED(i, n) for(int i=(n)-1; i>=0; --i)
#define MASK(i) (1LL << (i))
#define mp make_pair
#define pb push_back
#define fi first
#define se second
#define all(x) x.begin(), x.end()
#define task "icebearat"
 
const int MOD = 1e9 + 7;
const int inf = 1e9 + 27092008;
const ll INF = 1e18 + 27092008;
const int N = 1e6 + 5;
int n, m;
ii a[N];
ll suff[N];
 
void init(void) {
    cin >> n >> m;
    FOR(i, 1, m) cin >> a[i].fi >> a[i].se;
}
 
void process(void) {
    sort(a + 1, a + m + 1);
    FORR(i, m, 1) suff[i] = suff[i + 1] + a[i].fi;
 
    ll ans = 0;
    FOR(i, 1, m) {
        int p = upper_bound(a + 1, a + m + 1, mp(a[i].se, -inf)) - a;
        int left = n - (m - p + 1);
        if (left <= 0) maximize(ans, suff[m - n + 1]);
        else {
            ll sum = suff[p];
            if (a[i].fi > a[i].se) sum += 1ll * left * a[i].se;
            else sum += a[i].fi + 1ll * (left - 1) * a[i].se;
            maximize(ans, sum);
        }
    }
    cout << ans;
}
 
int main() {
    ios_base::sync_with_stdio(0);
    cin.tie(0); cout.tie(0);
    if (fopen(task".inp", "r")) {
        freopen(task".inp", "r", stdin);
        freopen(task".out", "w", stdout);
    }
    int tc = 1;
//    cin >> tc;
    while(tc--) {
        init();
        process();
    }
    return 0;
}
 
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